February25th
Business cards are meant to be distributed. You didnt pay money for your business card printing just so you can keep them inside the box they were delivered in. If you believe you have the finest and most eye-catching business card printing, then the most effective way to make them work for you is to hand them out.
Dont let your business cards rot inside the box. Get them into the hands of your target clients. Here are ways to get you started with your business card marketing: Read More
February22nd
Many companies consider paid advertising with google and yahoo these days. For many companies paying five dollars a click is just not affordable anymore. There is another way: you could setup a web marketing campaign. Many web design companies offer SEO and web marketing services. Instead of spending all your marketing money on Pay-per-Click advertisement these companies concentrate on distributing small ads web classifieds along with articles to blogs and include links to your website. These ads not only attract actual readers they also attract search engines that register the link going to your website. This way your website gets higher ranking and as a result more qualified traffic through organic search results.
The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.
Search engine crawlers may look at a number of different factors when crawling a site. Read More
February2nd
“I know that half the money I spend on advertising is wasted. The problem is, I don’t know which half.”
This succinct resume of the advertiser’s dilemma is often attributed to John Wanamaker, the department store pioneer. Some people prefer to give the credit to Henry Ford, the automobile pioneer, or other favorite business giants. Whoever said it first, it is certain that it has been said thousand and thousand of times since.
The significance of the observation is nothing short of astounding. These are people whose business is investing and harvesting financial assets, yet when it comes to advertising, they freely admit to wasting at least half of their money!
But the observation can be turned on its head. Viewed from this perspective, it means that these same extremely clever and resourceful marketers believe that the power of advertising is so great, even at only 50% effectiveness they still get their money’s worth. This is equally astounding!
The value of advertising can most easily be seen with mass marketed products. For example, a breakfast cereal launches a major advertising campaign; within a few days to weeks the sales figures will reflect the impact of the campaign. With technical and industrial products, the picture is not quite so clear. Few people buy a car or a piece of industrial equipment on impulse. They build up to it over a long period of time, so that the cause-and-effect relationship between advertising and sales is virtually impossible to evaluate.
Nevertheless, advertising is indispensable. So the question is, can you construct advertising campaigns that will assure the best return on investment (ROI), even when that return cannot be directly measured?
February1st
Are you looking to grow your business? Are you someone who has just started a business and you want to let other people attract to your new business or products? Then opt for advertising, the best option for you. Yes, unless you advertise your product or business, you can never wish of being successful in the market.
Unless the masses know about your new product or business, it would be very difficult to survive in the market. Well, you can always go for print advertising for your product or business. Print Advertising does not cost much compared to television advertising and you get good response from the masses.
If you are ready to burn a hole in your pocket, then you can definitely go for television advertising. The response that you get from the Television Advertising would never disappoint you. What’s more, this form of advertisement is considered to be the best one as it reaches every nook and corner of the world within seconds. In this way you can make a public response of your product through different forms of advertising.
January22nd
Are we in a recession? The official answer is no, however, most consumers and businesses are definitely feeling the purse strings tighten.
As a business, believe it or not, periods of recession or economic downturns can offer many opportunities – if you know what to look for.
It is very common during these tough times for businesses to reduce their marketing budgets. This means they are taking fewer ads on the radio, television and in newspapers and magazines.
What does this mean for you? Quite a bit.
Read More
